
What GSM Actually Means
, 2 min reading time

, 2 min reading time
GSM is grams per square metre — the one honest number in clothing. What 180, 250, and 310GSM actually feel like, explained with the shirts we make.
Every Obrava product page leads with a number: 235GSM. 280GSM. 310GSM. It is the most honest spec in clothing, and almost nobody explains it.
GSM is grams per square metre — the weight of one square metre of fabric, on a scale. That's the whole definition. No marketing lives inside it. A higher number means more cotton in every inch: thicker hand, more structure, more opacity.
Weight decides how a shirt hangs: light fabric clings and creases, heavy fabric falls straight and holds a silhouette. It decides opacity — no undershirt logic. And it decides lifespan, because more fibre survives more washes. A heavyweight tee fades and softens with age. A light tee warps and thins.
Weight is necessary, not sufficient. Yarn quality matters: 40S combed cotton at 235g wears smoother than coarse yarn at the same weight. Knit density and finish — a sunfade, a snow wash, hand-distressing — change how identical weights feel. GSM tells you how much fabric you're getting. It doesn't tell you how good the fabric is. Read both specs.
Look for the number in the product specs. If a listing says "thick" or "quality cotton" but won't publish a weight, that is the answer.
Weight is the spec. Everything else is the mark. Start with Core, Kanji Dragon, or Shinsei.